The Power of "So That" in Copywriting

The Power of "So That" in Copywriting

Hey there! Today, I want to share with you a little copywriting tip that can completely transform the way you write for your website, ads, or social media posts. It's a simple technique using just two words: "so that". Let me explain how this powerful phrase can make a huge difference to your copy.

First, let me paint a picture for you. Many people come to our build a music school program with poorly designed websites and lackluster copy. They often list features like 30-minute lessons, video resources, and qualified teachers. While it's important to mention these details, they alone don't capture the attention of your audience.

That's where the magic of "so that" comes in. Instead of just stating the feature, you can take it to the next level by explaining the benefit. For example, let's say you offer a video library to support your lessons. Rather than just saying "video support material to have at home," you can say "we have a full video library of support material so that you'll never forget what you learned in a lesson." See the difference?

By using "so that," you connect the feature to the benefit it provides. In the case of the video library, it ensures that students have all the resources they need to continue learning at home and never forget what they learned in their lessons. This approach adds depth and value to your copy, making it more compelling and engaging.

Now, I know you might be thinking, "But how do I apply this to my own website or ads?" It's simple. Take some time to think about all the features you offer and brainstorm the corresponding benefits. Write them down using the "so that" format, and you'll have a powerful copy that resonates with your audience.

Remember, people are always asking themselves, "What's in it for me?" By using "so that," you directly address their needs and desires, making your message more impactful.

Speaking of websites, if you're looking to enhance yours, we have an amazing offer for you. In our build a music school library, you can find a whole section dedicated to winning websites for music schools. We've analyzed hundreds of music school websites and gathered the best examples, including copy, images, and layout. It's a valuable resource that can inspire and guide you in creating a standout website. You can access it for free by clicking the link below.

Whether you choose to explore the winning websites section or any other tool in our library, we offer a free seven-day trial for you to experience the full benefits. It's an incredible opportunity to access valuable resources and take your music school to new heights.

So, start implementing the "so that" technique in your copywriting. Use it as a prompt to help you craft compelling benefits that speak directly to your audience. Remember, they want to know why they should care, so make sure to show them the value they'll receive.

Thank you for reading! I hope you found this copywriting tip helpful. If you have any questions or want further guidance, feel free to reach out. See you in the next video!