139 Ways to Increase Profit
in your Studio

  1. Go through your expenses and try reduce every possible cost.
  2. Set yourself sales targets and try beat them every month.
  3. Describe how you’re different on your website, without trashing your competition.
  4. Develop exclusive higher priced one-off workshops for students. 
  5. Offer free trial lessons and measure the conversion rate. 
  6. Do a monthly review of your finances.
  7. Use Facebook adverts to target people on their  birthday with a special offer for your studio.
  8. Run promotions with local businesses and give away a product to each businesses' customers.
  9. Get your students/parents to review you on Google.
  10. Set up a referral system for students with bonuses.
  11. Keep overheads to a minimum. Avoid emotional or vanity spending. 
  12. Install building signage.
  13. Work with your accountant to reduce taxation expense.
  14. Sell branded t-shirts.
  15. Build a great website.
  16. Be a guest speaker at local schools.
  17. Compete on value, not price.
  18. Ask ex students to come back.
  19. Run in-studio promotions through a video screen, posters, flyers etc,
  20. Run an open house/day for the community.
  21. Invite people of influence to visit your studio and post on social media.
  22. Create an exclusive membership/VIP card.
  23. Train your tutors in the process to sign up new students. 
  24. Review your insurance every year. Don’t over insure (especially depreciating assets like cars).
  25. Get your students/parents to review you on Facebook
  26. Test and measure all ideas to see whether they should be run all year round, once a year or not at all.
  27. Stop running adverts that aren’t working. Learn what you’re doing wrong.
  28. Only buy what you need.
  29. Track tutors retention rates, look for trends and work on improving these rates. 
  30. Use free strategies through Facebook to attract customers
  31. Inform customers of other products or lesson types that might be beneficial to them. 
  32. Re-vamp and re-launch an old successful promotion.
  33. Know your actual costs and try lower them wherever possible. 
  34. Don’t cut costs on things that have brought savings in manual labour e.g subscriptions, professional development, technologies, apps.
  35. Create a monthly newsletter to your leads list.
  36. Offer a 15min studio tour/ meet and greet.
  37. Allow prepayment.
  38. Get interviewed in the local paper.
  39. Train the entire team in sales and customer service.
  40. Offer limited time specials to drive sign ups through scarcity.
  41. Develop better negotiation skills for lowering studio expenses.
  42. Run competitions to attract leads. e.g colouring competitions or a talent quest.
  43. Implement a follow up process for all enquiries.
  44. Charge more for those not prepaying in advance.
  45. Outsource what you can, before committing to employing staff.
  46. Review your phone bills for a better plan every year.
  47. Approach philanthropists for donations towards lesson programmes for underprivileged kids. 
  48. School newsletter ads
  49. Make it easier for customers to sign up. Ask for feedback. 
  50. Ensure your accountant is active in helping you grow your business, not just filling in your taxes.
  51. Develop jobs that the business needs, not that the person needs.
  52. Create a down-sell option for those that can’t afford your weekly fee e.g fortnightly lessons, or one hour per month.
  53. Hire the right person, not the cheapest.
  54. Measure retention rates each month/year and try beat your previous period.
  55. Always have stock on hand for merch/instrument sales.
  56. Ask students/parents to do a post on social media about you and tag your business page. 
  57. Run lessons 6-7 days p/w.
  58. Hire tutors to teach the days/times you don’t want to.
  59. Use re-targeting adverts.
  60. Stay in touch with your waiting list regularly and let them know about all new spots opening. 
  61. Stop working in your business teaching or doing admin and hire someone so you can work on growing your business. 
  62. Survey people who don’t sign up as to why.
  63. Sell equipment/instruments you’re not using anymore.
  64. Sell merch and snacks at your student concerts.
  65. Show your lesson options for sale on your Facebook page
  66. Up-sell students from 30min to 45min or 60min lessons. Offer them a free extension on a lesson to show them what longer lessons are like.
  67. Get sponsorships for your studio.
  68. Create a discount for families signing up for 3 or more classes and promote this to families. 
  69. Eliminate projects or lesson types that aren’t bringing the return you need.
  70. Measure your conversion rate of leads to students.
  71. Launch band classes or other group classes with a higher hourly revenue. 
  72. Pay more for a quality service if it will save you time or money (applies to staff too). 
  73. Set a budget and review every month.
  74. Offer more lesson types based on the demand/enquiries you receive. 
  75. Offer parents to donate towards another child learning that cannot afford lessons.
  76. Up-sell resources, merchandise or instruments to customers while they’re excited and in impulse purchase mode.
  77. Run a special mother-daughter lesson night, or father-son night. 
  78. Run programmes during school holidays.
  79. Sell tickets to your student concerts.
  80. Hire a cinema for a fundraiser towards a charitable programme in your studio. Pick a family friendly movie. 
  81. Set a goal for how fast you’ll reply to all customer enquiries.
  82. Run stalls at trade shows related to families in your area.
  83. Run online lessons and target small towns that don't have great lesson options.
  84. Offer/enforce a direct debit service.
  85. Run a massive end of school party event for kids with live band.
  86. Measure your customers' lifetime value.
  87. Provide a shopping list for starting each new instrument - stock those items yourself.
  88. Develop your own branded merchandise line.
  89. Take credit cards, cheques & EFTPOS.
  90. Run a student concert in the local mall and market your studio.
  91. Improve your website's SEO (Search Engine Optimisation).
  92. Use payment plans and financing for parents. Set/enforce the terms. 
  93. Negotiate employment agreements or contract tutor fees.
  94. Understand your cost to acquire a new student
  95. Create certificates and gamifications that relate to the curriculum you sell. 
  96. Send a monthly newsletter to your leads.
  97. Offer more options of lesson times e.g 30, 45 or 60mins.
  98. Create campaigns with a sign up gift, e.g free movie ticket or pizza.
  99. Add value instead of discounting.
  100. Charge more for one-off lessons.
  101. Invest in professional development start with joining the #BAMSQUAD).
  102. Create lessons programmes to offer in local schools.
  103. Increase your prices.
  104. Make sure you have brochures on site for people to give to friends.
  105. Set up a referral system with a local music store.
  106. Provide incentives for tutors to actively encourage students' siblings to sign up for lessons.
  107. Create lead magnets and send them follow up emails about lesson options.
  108. Get your website ranking on the first page of google for all instrument lesson options you offer.
  109. Invest in technology to speed up productivity.
  110. Ask people to join another class/lesson each week.
  111. Have any staff link your studios Facebook page to their personal pages with their job title e.g. music tutor, administrator.
  112. Launch group classes to improve your hourly revenue.
  113. Paid advertising on Facebook. Learn how to master Facebook ads.
  114. Brand your student workbooks and tote bags.
  115. Suggest the most expensive lessons first and learn how to down-sell if necessary.
  116. Open another location.
  117. Get your students/parents to review you on yelp or any other similar sites that you consider important.
  118. Run one off large events e.g ukulele and wine evening, Adult choir, teen rock band with free pizza etc.
  119. Trade longer/different hours
  120. Double down on the marketing strategies that are working. 
  121. Email campaigns to leads
  122. Fundraising campaigns
  123. Posters on-site with special offers/up-sells.
  124. Measure conversion rates.
  125. Offer to help with the music and sound system for a local school disco or a parent's event in exchange for promotion of lessons.
  126. Collect testimonials.
  127. Set up lead pages for each specific instrument you teach, then hyper target them for Google ads.
  128. Better service, make your customers feel special, give them magic moments.
  129. Improve your efficiency, and productivity.
  130. Get rid of customers that cause stress or pay late.
  131. Build a relationship with a business banking manager and only work with them.
  132. Get signage on your vehicle.
  133. Run a stall at local school or community fair.
  134. Educate customers on the full value of your lessons.
  135. Google adverts.
  136. Track your cash flow.
  137. Don’t be cryptic on your website, list your prices and the benefits of your services.
  138. Join the #BAMSQUAD 
  139. Seriously, Join the #BAMSQUAD!!! When you get in you’ll kick yourself for not joining years ago!

WANT TO LEARN MORE?

Check Out the #BAMSQUAD

“I’ve learned the process of how to properly run a music teaching business. If you’re feeling lost in how to run your music studio, the #BAMSQUAD is right for you.”

Aim Nattha Sangboon, AUSTRALIA

“Since joining the #BAMSQUAD I have felt a greater level of support. It brings a new level of energy to me as a studio owner."

Michael Hemsworth, UNITED STATES

“I used to be stressed out talking about my school. I have really learned to refocus and I am now in a more relaxed and balanced space.”

Katie Gallagher, IRELAND

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