The 10 Most Common Studio Website Mistakes

Hey there! In this video, I'm going to share with you the 10 most common mistakes that music studios make on their websites. Whether you're just starting out or have an existing website, this information will be incredibly helpful. But before we dive in, I want to let you in on something special.

We have recently added a new course called "Winning Websites For Music Schools" to our BAM Squad library in the Build A Music School community. This course is a game-changer! It's packed with valuable insights and strategies to help your website stand out from the crowd and become the go-to place for music lessons. And the best part? You can grab this course for FREE! Just click here to check it out.

Now, let's get back to the topic at hand. Here are the 10 most common studio website mistakes:

1. Crappy Design: Having an outdated or unattractive website design is a big no-no. With platforms like Wix, Squarespace, and WordPress, you have access to b
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Hiring Your First Teacher: 10 Steps to Success

Hey there, fellow music school owners! Are you ready to take your business to the next level and hire your very first teacher? It's an exciting step, but it can also feel overwhelming. Don't worry, I've got you covered. My name is Johnny Wilson, and I built my own music school from zero to 2,000 students a week. I've hired and fired hundreds of people over the years, so I know what it takes to build a rockstar team. In this blog, I'll walk you through the 10 essential steps you need to take to successfully hire your first teacher. Let's dive in!

1. Budgeting

The first step in hiring a teacher is to ensure that you can afford to have them on your team. Take the time to do a detailed analysis of your finances and create a budget. In our Build A Music School program, we have a tool called the Cashflow Challenge that can help you determine if you can afford to hire someone. Take advantage of this resource to make an informed decision.

2. V...

How to Turn Your Worst Month into Your Best Month in Your Music Teaching Business

Hey guys, in this video I want to talk to you about how to take the worst month in your music teaching business and turn it around to potentially become one of your best months. At Build A Music School, we recently had our best month ever, even though August has historically been our toughest month. I want to share with you the four main steps we took to achieve this, so you can do the same for your business.

Step 1: Identify Your Worst Month

The first step is to objectively identify which month is the worst for your business. Look at factors such as income, net profit, and cash flow forecasts. Consider any trailing effects that may occur due to billing cycles or seasonal trends. By understanding your worst month, you can strategize how to turn it around.

Step 2: Build Your Best Promotion

Once you've identified your worst month, it's time to build your best promotion. Get creative and think about com...

Breaking Through Limiting Beliefs in Music Education

Hey there, music teachers and music school owners! Today, I want to share with you a conversation I had with a member of the Build A Music School community. We discussed something that I believe is extremely practical and important for all of us in the industry. So, let's dive right in!

This member, who is running an amazing music school on a tropical island, shared with me that he was following the traditional methods of teaching that had been passed down for generations. He believed that this was the only way to do things and that it couldn't be changed. This got me thinking about the limiting beliefs that we all have in our minds.

We all have these beliefs that hold us back from reaching our full potential in our businesses. Whether it's about the size of our school, the prices we charge, or the model we operate, these beliefs can be detrimental to our growth. I hear about these limiting beliefs every day from music teachers an...

6 Tools to Grow Your Music Studio

In this video, we're talking all about how to grow your music studio and we've got six tools that you're going to need. Now all of these tools that I'm going to walk you through and explain how to use them and why they're beneficial and how they'll earn you more money and save you time and stress and all that stuff, all of those six can be found at buildamusicschool.com where you can grab them totally free and get all the benefits of what they bring. So let's get into it and I'm going to break them down for you.

1. 30+ Business Models for Private Music Lessons

The first tool is called "30+ Business Models for Private Music Lessons". A lot of people just teach the way that their teacher taught, right? And so they might teach 30-minute one-on-one lessons and that's it. But there are actually so many different models that can be used. This document provides scorecards and definitions for all the different models, giving objective measurements for each ...

The Power of "So That" in Copywriting

Hey there! Today, I want to share with you a little copywriting tip that can completely transform the way you write for your website, ads, or social media posts. It's a simple technique using just two words: "so that". Let me explain how this powerful phrase can make a huge difference to your copy.

First, let me paint a picture for you. Many people come to our build a music school program with poorly designed websites and lackluster copy. They often list features like 30-minute lessons, video resources, and qualified teachers. While it's important to mention these details, they alone don't capture the attention of your audience.

That's where the magic of "so that" comes in. Instead of just stating the feature, you can take it to the next level by explaining the benefit. For example, let's say you offer a video library to support your lessons. Rather than just saying "video support material to have at home," you can say "we have a full video libr...

7 Traits of Seven Figure Music School Owners

In this video, I'm gonna walk you through 15 traits or signs of seven figure music school owners. And so this comes from my own experience building a seven figure music school and beyond and also with working with the top 1% of music school owners in the world with Build A Music School. So on that note, if you haven't checked out Build A Music School, head over to buildamusicschool.com where you can get the most insane resources for free that'll take your teaching business to crazy levels you never dreamed of and you don't have to pay a dollar when you come along for the first time. So I wanna jump into these traits and these are things as I mentioned for myself and working with the top school owners in the world. And these are things that you can kind of use as a benchmark for yourself. So as we're going through these 15 things, ask yourself, am I this type of person or is this a skillset I need to develop? Some of this stuff won't be new ...

How to Get Music Programs into Local Schools

Hey there, music enthusiasts! In this video, I've got some crazy stuff to show you about how we got music programs into about 40 local schools. I've got some packs to show you and some links to some PDFs you can have. This is crazy because it was one of the big secrets that got us from zero to two thousand students. Over half of those students were taking lessons in school time. So why did we bother to do this? Let me explain.

Creating More Opportunities

Not everyone wants to give up every single evening for music lessons. Some people actually want to have some of that time during the day taken up with teaching and be able to offer people more hours. By teaching from 9 a.m. to 4 p.m., we can provide longer shifts for our teachers and more work and money for both the teacher and the music school. So, we started thinking about how to get programs into schools.

The Benefits of School Programs

There are several benefits to getting music pro...

The Circle of Cash: Building a Successful Music School

Hey there! Welcome to my blog. Today, I want to share with you a little marketing secret that we used to build the largest music school in New Zealand. Not only that, but we've also used this same tactic to create the most successful coaching program for music schools in the world. It's called the Circle of Cash, and I'm going to show you how you can replicate it in your own studio, no matter what size you're at. Trust me, it's simple and a lot of fun!

Before we dive into the details, let's break down the four steps of the Circle of Cash:

1. Get a student
2. Get student results
3. Get a testimonial
4. Leverage the testimonial

The key to success with the Circle of Cash is consistency. You need to follow through with all four steps and implement them effectively. Let's go over each step in detail:

Step 1: Get a Student

Obviously, the first step is to get a student. This is where it all begins. You need to attract your first student ...

The Messy Middle: Building a Music School

There's a lot of highlight reel stuff when we share about building a music school. Like these are the big exciting things and that's awesome and you can do those things. But there's this area that we call the messy middle. It's kind of you're in the middle of your journey and there's just some mess. It's just rough. It's like, "Oh, this is tough." It's like a real slog and that is real. That's the behind-the-scenes footage. That stuff is just as real as the highlights. It's probably you get more of the messy middle than you do of all the best days, right?

I wanted to film a video showing you some stuff, just reminding you that there are some real amazing highlights. And when you're in that messy middle, sometimes it's great to go look at some of those and see what is possible on the other side. So if you right now are feeling like, "I am so overwhelmed. I'm overworked. I'm not earning as much as I should," all those things can be solved. That...